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New TV red button service unveiled

bassethound

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The BBC has unveiled an updated version of its red button service for internet-connected televisions.

The Connected Red Button will work on Virgin Media's TiVo service initially before being rolled out to other sets in the future.

Daniel Danker, general manager of BBC Programmes and On-Demand, said the move would "seamlessly" bring the internet together with live TV.

He said: "This is red button reinvented, and the beginning of the exciting future of television."

The service, billed as offering "next-generation TV experiences", will allow round-the-clock access to children's channels, BBC3 and BBC4 and increased sports content.

There are more than one million homes in the UK which use TiVo.

The current Red Button service attracts a monthly audience of around 20 million and more than 24 million watched it during the Olympics when it was used to screen more sports coverage.

Victoria Jaye, head of IPTV & TV online content, said: "With BBC Connected Red Button, we're starting with the TV audience who love our broadcast output and we're curating online content on the big screen in ways that add value to their TV viewing. The audience can sit back and relax - the internet just made TV better."
 
Does this imply that the BBC doesn't adopt the European standard (HbbTV)? That would really be a pity for many clients, and probably expensive as well.
Re-inventing while a proven good solution is available for free :confused:
 
Its coming but who knows when looking at this recent news report on digitaltveurope

Code:
http://www.digitaltveurope.net/30313/dtg-testing-tests-first-hbbtv-product/
 

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