bassethound
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Tesco has today (March 6) launched Clubcard TV, a new service enabling the supermarket chain's 16 million Clubcard customers hundreds of movies and TV shows to stream online for free.
Clubcard TV, offering content from Warner Bros, Endemol, Aardman and others, is supported by tailored adverting based on Clubcard Data.
After rolling out in beta in February, the service went fully live online today. Tesco hopes to expand it to other platforms, such as games consoles and tablets, in the future.
Clubcard TV has been developed by the team behind Blinkbox, the movie and TV download platform that Tesco acquired in 2011.
The 16m Clubcard customers in the UK can sign up to the service with their existing Clubcard details, including their 16-digit member number, date of birth and postcode.
They can then access a range of movies, such as Brad Pitt western The Assassination of Jesse James by the Coward Robert Ford (Warner Bros) and The Shawshank Redemption (Daro Media), along with TV shows including The Only Way is Essex (All3media), Doc Martin and The Real Hustle (DRG).
Children's content includes movie The Wind in the Willows (DCD Rights) starring Matt Lucas and TV series The Care Bears and Strawberry Shortcake from distributor American Greetings.
All this content is available to watch for free, but Tesco will make money from Clubcard TV by serving up advertising to users based on data gathered about their shopping habits.
Clubcard TV, offering content from Warner Bros, Endemol, Aardman and others, is supported by tailored adverting based on Clubcard Data.
After rolling out in beta in February, the service went fully live online today. Tesco hopes to expand it to other platforms, such as games consoles and tablets, in the future.
Clubcard TV has been developed by the team behind Blinkbox, the movie and TV download platform that Tesco acquired in 2011.
The 16m Clubcard customers in the UK can sign up to the service with their existing Clubcard details, including their 16-digit member number, date of birth and postcode.
They can then access a range of movies, such as Brad Pitt western The Assassination of Jesse James by the Coward Robert Ford (Warner Bros) and The Shawshank Redemption (Daro Media), along with TV shows including The Only Way is Essex (All3media), Doc Martin and The Real Hustle (DRG).
Children's content includes movie The Wind in the Willows (DCD Rights) starring Matt Lucas and TV series The Care Bears and Strawberry Shortcake from distributor American Greetings.
All this content is available to watch for free, but Tesco will make money from Clubcard TV by serving up advertising to users based on data gathered about their shopping habits.
